groundswell

I just finished groundswell.  It's a 2008 book about how firms can use Web 2.0 technologies to connect with customers, fans, and employees.  I recommend it.  A few key take-aways:

• Implement a Web 2.0 strategy using the POST process (People, Objectives, Strategy, Technology).  The key point here is that strategy drives technology choices.
• Succeeding with Web 2.0 is more like ju jitsu than Tae Kwon Do.  It's more about directing and guiding the energy of a community than abruptly changing its course.
• The "social technographics ladder" is a helpful way to analyze the adoption curve of Web 2.0. There are only a small % of people who will be "content creators".  The majority wil always be "joiners" or "spectators".  A Web 2.0 Strategy must address people where they are and maximize the value to them.

The fountains at Bellagio

Phil and i went for a morning walk along the canal. Nice.

FWD:Allison made a delicious chocolate cake for my birthday. Thanks allison!

Allison made a delicious chocolate cake for my birthday. Thanks allison!

Happy birthday

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Matt and i had a boys night out to eat pasta and watch the pink panther 2.

It's all red!!!

A HEAT map is a helpful way to quickly analyze lots of information for trends. They are useful in countless situations where users need to aggregate large amounts of data quickly. Today's S&P500 Heat Map is SO disturbing. Firms are shown by their relative size, and the color indicates how they are trading today. Bright red indicates that particular stock is down by at least 3%. Of the S&P 500 only 2 stocks are up by more than 3% today. Holy cow...